WeEvolve.

01 / The idea

Give creative teams the tools to build.

Brands and agencies were interested in immersive experiences, but building them often required specialist 3D skills and a dedicated development team.

WeEvolve aimed to make that work accessible through a visual builder and reusable components, so teams could turn product ideas into interactive demonstrations.

02 / The platform

From a browser to a branded experience.

We shipped the WeEvolve Builder, companion Player apps, and a cloud build pipeline. Teams could compose experiences from templates, customise assets, preview the result, and publish white-labelled applications.

• Build

  A browser-based editor with a template library and marketplace components.

• Preview

  Real-time previews and companion Player apps for trying the experience.

• Publish

  A cloud pipeline to produce branded applications from the assembled content.

03 / My role

Building the product and finding its audience.

I led product direction, platform development, and go-to-market work, bringing together a distributed team across technical art, engineering, and concept development.

I ran in-person demonstrations for more than 300 brand decision makers and secured pilots with Universal Music and News Corp.

04 / The outcome

Interest is the beginning of a sale.

The project attracted press and early interest, but attention did not automatically turn into revenue. Hands-on demos helped people understand the value; a clear business case and a route through procurement mattered just as much.

The venture concluded in 2018. The experience shaped how I think about emerging technology: building the product and helping a market understand why it needs it are equally substantial jobs.