WeEvolve

Overview

WeEvolve emerged during the early wave of consumer VR/AR adoption (2017-2018), addressing a critical gap in the market: agencies wanted to deliver immersive brand experiences but lacked accessible tools to create them without expensive 3D development teams.

The platform provided a drag-and-drop interface with pre-built templates, enabling marketing professionals to design, preview, and deploy VR/AR experiences for experiential activations, product launches, and brand storytelling campaigns. This democratization of immersive content creation opened new possibilities for agencies to pitch and deliver cutting-edge campaigns to their clients.

Platform Capabilities

WeEvolve's no-code builder abstracted the technical complexity of VR/AR development behind an intuitive interface. Users could assemble immersive experiences from templates, customize assets, and preview their creations in real-time before deploying to target platforms.

Founder Responsibilities

As sole founder, I drove the entire venture from initial concept through to market validation—defining the product vision, architecting the platform, building partnerships with agencies, and personally conducting demonstrations to brands and stakeholders. The role required bridging technical innovation with experiential marketing strategy.

Outcome & Learnings

WeEvolve operated during a pivotal moment in immersive technology adoption, providing hands-on experience in product-market fit discovery, partnership development, and the challenges of timing in emerging technology markets. The showcases with Universal Music and News Corp validated the platform's value proposition, while demonstrations to 300+ stakeholders refined go-to-market strategy.

The venture ultimately sunset in 2018 as the VR/AR market matured and consolidated, but delivered invaluable lessons in no-code platform design, agency sales cycles, and building for early adopters in nascent technology categories.