Refill Express

Overview

Refill Express tackled the operational complexity of zero-waste retail by creating a marketplace that coordinated the entire lifecycle of reusable containers. We built dispatch systems, logistics workflows, and payment infrastructure to make sustainable shopping as convenient as traditional e-commerce.

The platform connected environmentally-conscious consumers with London's network of refill shops, orchestrating the pick-up of empty containers, their refilling at partner stores, and delivery back to customers. Over a 6-month trial period, we successfully fulfilled 500+ orders while maintaining the operational rigor needed for a viable circular economy model.

Co-Founder Responsibilities

As co-founder, I wore multiple hats—from product vision and technical architecture to operational logistics and customer experience. The role required balancing sustainability principles with practical marketplace economics, while building systems that could scale beyond our initial London pilot.

Outcome & Learnings

While Refill Express ultimately sunset in 2023, it provided invaluable experience in building marketplace infrastructure, managing complex logistics operations, and navigating the challenges of early-stage sustainability ventures. The project demonstrated the technical and operational feasibility of circular economy models in urban retail.