Startup Project
Co-founded and built a zero-waste shopping and delivery marketplace that orchestrated reusable container pick-up, refill, and drop-off runs for London refill stores. We shipped production software, onboarded multiple shops, and fulfilled hundreds of two-journey orders.
Period
2021 – 2023
Role
Co-founder
Status
Concluded
Refill Express was born from frustration with single-use packaging and the lack of convenient refill options. The marketplace let London refill shops sell online while we orchestrated the pick-up, refill, and delivery of customers’ reusable containers.
I designed the marketplace UX, shipped consumer web/app and seller dashboard, implemented container-tracking and payments APIs, onboarded multiple London stores, and led fundraising and commercial partnerships.
500+
Multi-journey Orders
Executed pick-up → refill → drop-off workflows for reusable containers
London
Refill Store Network
Onboarded several local refill shops into the marketplace
End-to-end
Container Tracking
Built logistics + payments stack for circular packaging flows
As co-founder, I balanced sustainability principles with marketplace economics while building systems that could scale beyond our London pilot. The role spanned product, engineering, operations, and GTM.
We proved demand for convenient refill logistics and shipped the systems needed to run multi-journey orders at scale. The experience sharpened our understanding of circular packaging operations: container instrumentation, multi-party ops, and dual-sided onboarding all have to move in lockstep. Market readiness and margin structure ultimately required more time than planned, so we concluded the venture in 2023.
Pitch deck, operational evidence, and further resources available upon request.